WHAT PERSONAL DATA DO WE PROCESS?
We collect personal data when you (i) purchase products, (ii) sign up for news, invites and offers, (iii) request support and (iv) are browsing our website. Such personal data will include your name, e-mail address, telephone, delivery address, payment details, IP address, behavior on the website and other information that you voluntarily provide us.
PURPOSE, LEGAL GROUND
We will only use your personal data for the purposes, and on the legal grounds, as set out below. We will not use your personal data for any purpose that is incompatible with the below purposes.
Purpose of processing: When you sign up for news, invites, and offers (direct marketing), we will process your personal data to provide the services as requested by you. Our direct marketing is based on profiling, which means that we will customize the information that you receive from us based on certain factors. We use the following types of personal data to compile a profile: your gender, your location, your previous purchases, your behavior on our website, and/or your previous behavior when receiving direct marketing from us.
We reserve all rights to contact you about our promotional events and transactional information via SMS, email and WhatsApp, and other appropriate channels.
The legal ground for processing: The processing is necessary for our legitimate interests to maintain good customer relations.
Storage period: If you opt-out or unsubscribe from our marketing (including profiling), we will no longer process your personal data for this purpose. We will also erase your personal data unless there is another legal ground for keeping your data (such as a valid purchase).
You can drop us an email with your registered email address to let us know if you want to stop receiving any emails or any other kind of communication-related to our business. Once your email is received we will confirm to you over email once your account has been removed.
Purpose of processing: When you request support through our support channels, we will process your personal data to be able to assist you with the relevant matter
Purpose of processing: If you have initiated a purchase at our website and if you have provided your email address in connection therewith but have not completed the final step of your purchase, we will send you an e-mail with a link to your shopping cart for the purposes of reminding you of your uncompleted purchase.
The legal ground for processing: The processing is necessary for our and your legitimate interest to remind you of your uncompleted purchase.
Purpose of processing: When browsing our website, we will process your personal data to improve our website and for marketing purposes.
The legal ground for processing: The processing is necessary for our legitimate interests to improve our website and for retargeting.
Purpose of processing: We will process your personal data for the purposes of carrying out risk analysis, fraud prevention and risk management.
The legal ground for processing: The processing is necessary for our legitimate interests to prevent fraud and to handle risks.
ANALYSIS OF DATA
Purpose of processing: We will analyze your personal data, in order to compile aggregated tracking data (including to analyze visitors’ use of our sites by tracking information such as page views, traffic flows, search terms and click-throughs).
The legal ground for processing: The processing is necessary for our legitimate interest to create statistics over time.
WHO DO WE SHARE YOUR PERSONAL DATA WITH?
Only the people who need to process personal data for the purposes mentioned above have access to your personal data. We may need to share your personal data with our logistic companies for the delivery of the product ordered.
We employ appropriate technical and organizational security measures to help protect your personal data against loss and to guard against access by unauthorized persons. Appropriate security measures we have taken include implementing secure private connections, traceability, disaster recovery, and access limitations. We regularly review our security policies and procedures to ensure our systems are secure and protected.
Last updated: 2nd April 2021